{"title":"Book Day New Arrivals","description":null,"products":[{"product_id":"53142","title":"Kids Mad Hatter Wig","description":"\u003cp\u003eThe Kids Mad Hatter Wig is a brilliantly wild, bright orange children's wig that instantly brings the beloved Alice in Wonderland character to life. Designed with that signature voluminous, tousled style, this wig is a simple yet effective way to complete a Mad Hatter look with minimal effort. Built for children, it offers a comfortable fit that works well for active wear throughout the day, making it a reliable addition to any fancy dress range.\u003c\/p\u003e\n\n\u003cp\u003eThis kids Mad Hatter wig is a strong seasonal seller with excellent demand around Book Day, Halloween, and storybook themed parties. Its instantly recognisable character appeal makes it a go-to pick for school dress up days, theatre productions, and cosplay events. Retailers can maximise basket value by pairing this wig with coordinating Mad Hatter costume sets and Alice in Wonderland accessories.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eBright orange voluminous wig with a wild Mad Hatter inspired style\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for children for a comfortable and secure fit\u003c\/li\u003e\n\u003cli\u003ePerfect for Book Day, Halloween, and storybook themed parties\u003c\/li\u003e\n\u003cli\u003eStrong year round appeal across school events, cosplay, and fancy dress occasions\u003c\/li\u003e\n\u003cli\u003eEasy upsell opportunity alongside Mad Hatter costumes and Alice in Wonderland accessories\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStock this children's Mad Hatter wig alongside your Alice in Wonderland costume range to drive stronger sales and increase average order value across key seasonal events.\u003c\/p\u003e","brand":"Smiffys","offers":[{"title":"Default Title","offer_id":47003415085244,"sku":"53142","price":4.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/53142_W.jpg?v=1782477826"},{"product_id":"53084","title":"Lollipop Sweetie Prop","description":"\u003cp\u003eThis fun and eye-catching Lollipop Sweetie Prop measures 28x14cm and is designed to complement a wide range of fancy dress and costume looks. With its bold rainbow swirl design and sturdy construction, it works beautifully as a costume accessory for both adults and children, making it a reliable and versatile addition to your accessories range.\u003c\/p\u003e\n\n\u003cp\u003eA natural fit for Book Day costumes inspired by Charlie and the Chocolate Factory, this prop also works well across themed parties, school dress up days, cosplay events, and festival looks. Its broad appeal means strong sell-through potential across multiple seasonal peaks throughout the year.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLollipop Sweetie Prop measuring 28x14cm, suitable for adults and children\u003c\/li\u003e\n\u003cli\u003eBold rainbow swirl design ideal for Charlie and the Chocolate Factory and fairytale fancy dress costumes\u003c\/li\u003e\n\u003cli\u003eVersatile accessory for Book Day, themed parties, school events, and cosplay\u003c\/li\u003e\n\u003cli\u003eLightweight and easy to display, making it a great impulse purchase at point of sale\u003c\/li\u003e\n\u003cli\u003eStrong cross-category appeal spanning food and drink, fairytale, TV and film themes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStock this alongside matching Charlie and the Chocolate Factory costumes and sweet themed accessories to maximise your basket value and drive repeat trade orders.\u003c\/p\u003e","brand":"Smiffys","offers":[{"title":"Default Title","offer_id":47003415380156,"sku":"53084","price":1.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/53084_W.jpg?v=1782477806"},{"product_id":"99734","title":"Candy Man Costume","description":"\u003cp\u003eThis boys Candy Man Costume is a colourful and eye-catching kids fancy dress set that brings fairytale fun to life. The set includes a mock jacket with a vibrant candy-print front panel, a 3D bowtie for added texture and visual impact, and a bold purple top hat to complete the look. Designed with retail presentation in mind, this costume offers strong shelf appeal and a complete outfit straight out of the packaging.\u003c\/p\u003e\n\n\u003cp\u003eA natural fit for Book Day, storybook parties, and school dress up days, this kids candy man costume also performs well across Halloween, themed birthday parties, and carnival events. The fairytale and sweet shop aesthetic gives it broad seasonal appeal that supports strong repeat restocking throughout the year.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eComplete three piece set including mock jacket, 3D bowtie, and top hat\u003c\/li\u003e\n\u003cli\u003eBold candy print detailing with vibrant colours for strong visual retail appeal\u003c\/li\u003e\n\u003cli\u003eIdeal kids Book Day costume, fairytale fancy dress, and storybook character outfit\u003c\/li\u003e\n\u003cli\u003eVersatile across Halloween, birthday parties, school plays, and carnival events\u003c\/li\u003e\n\u003cli\u003ePairs well with candy and sweet themed accessories for easy upselling opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStock this alongside our wider range of boys fairytale and storybook costumes to build out a themed display that drives basket value and keeps shelves looking full throughout key seasonal peaks.\u003c\/p\u003e","brand":"Smiffys","offers":[{"title":"Large (Age 10-12)","offer_id":47003470987452,"sku":"99734L","price":6.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/99734_W.jpg?v=1782478074"}],"url":"https:\/\/rubiesnl.com\/collections\/book-day-new-arrivals.oembed","provider":"NL Rubies Masquerade (B2B)","version":"1.0","type":"link"}