{"title":"Brand: It Chapter 1, 2017","description":"","products":[{"product_id":"202593ns000","title":"Pennywise Googly Eye Mask","description":"\u003cp\u003eGive your customers a fresh and fun spin on one of horror's most iconic characters with the officially licensed Pennywise Googly Eye Mask. Inspired by the IT Chapter 1 film, this adult latex mask brings the terrifying dancing clown to life with a comedic twist, featuring oversized moving googly eyes, wild orange hair, and all the signature Pennywise details your customers know and love. It is a standout addition to any horror or novelty mask range.\u003c\/p\u003e\n\n\u003cp\u003eThis mask is a natural bestseller for Halloween, making it an essential seasonal stock pick, but its appeal stretches well beyond October. It works brilliantly for horror themed fancy dress parties, film and TV nights, cosplay events, Comic Con, and group or couples costumes. The humorous googly eye design also gives it broader novelty appeal, helping it shift outside of traditional horror buying seasons and attract a wider customer base.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eOfficially licensed IT Chapter 1 Pennywise mask for authentic character appeal\u003c\/li\u003e\n\u003cli\u003eFun oversized moving googly eyes add novelty value and broaden the target audience\u003c\/li\u003e\n\u003cli\u003eStriking orange hair and detailed clown design for instant character recognition\u003c\/li\u003e\n\u003cli\u003eIdeal for Halloween, fancy dress parties, cosplay events, and Comic Con\u003c\/li\u003e\n\u003cli\u003eAdult sizing makes it a versatile retail option across a wide demographic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStock this alongside our full range of Pennywise costumes and horror accessories to maximise basket value and give your customers a complete look.\u003c\/p\u003e","brand":"Rubies","offers":[{"title":"Default Title","offer_id":45187287777468,"sku":"202593NS000","price":7.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/202593-1_21ce620e-3dec-4451-b4f0-cfbaaa76e5b2.jpg?v=1782484313"},{"product_id":"68896ns000","title":"Pennywise 3\/4 Mask","description":"\u003cp\u003eThis officially licensed Pennywise 3\/4 Vinyl Mask with Hair brings the iconic IT Chapter 1 horror clown to life with striking detail. Featuring the character's signature pale cracked face, unsettling grin, and bold orange hair, this adult mask is a standout piece that horror fans and costume enthusiasts will instantly recognise. The 3\/4 design allows for comfortable wear while keeping the face visible, making it ideal for extended use at events.\u003c\/p\u003e\n\n\u003cp\u003eA must stock product for Halloween, this mask also performs well for horror themed fancy dress parties, cosplay events, Comic Con, and film nights. Its instantly recognisable design makes it a high conversion product that sells itself on the shop floor or online, and it pairs naturally with a full Pennywise costume for a complete look that drives higher basket values.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eOfficially licensed IT Chapter 1 Pennywise mask for authentic character accuracy\u003c\/li\u003e\n\u003cli\u003e3\/4 vinyl mask with attached orange hair included for a complete look\u003c\/li\u003e\n\u003cli\u003eAdult sizing suitable for a wide range of customers\u003c\/li\u003e\n\u003cli\u003eStrong seller for Halloween, cosplay events, and horror fancy dress parties\u003c\/li\u003e\n\u003cli\u003eNatural upsell opportunity alongside Pennywise costumes and horror accessories\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStock this alongside the full Pennywise costume range to maximise sales and offer your customers a complete licensed horror look.\u003c\/p\u003e","brand":"Rubies","offers":[{"title":"Default Title","offer_id":45187341615292,"sku":"68896NS000","price":35.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/68896-1_b1842c8f-4fd3-4be6-812b-c88bc76e2249.jpg?v=1782484830"},{"product_id":"700021ma","title":"Pennywise Set","description":"\u003cp\u003eThis officially licensed Pennywise Set from the iconic IT Chapter 1 (2017) film is a strong addition to any horror costume range. The set includes a printed top with tulle collar and cuff detailing that captures the character's signature look, paired with a detailed Pennywise mask featuring the recognisable orange hair and sinister face. It offers retailers a well-priced entry point into licensed horror character kits that are consistently in demand throughout the year.\u003c\/p\u003e\n\n\u003cp\u003eThis Pennywise costume set is a proven seller for Halloween, horror themed parties, film nights, and Comic Con events. The recognisable IT character appeals to a broad adult audience, making it a reliable volume line for seasonal displays and themed party sections. Stock alongside complementary horror and clown accessories to increase basket spend and encourage full look purchases.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eOfficially licensed IT Chapter 1 (2017) Pennywise costume set for guaranteed character authenticity\u003c\/li\u003e\n\u003cli\u003eIncludes printed top with tulle collar and cuffs plus detailed character mask for a complete look\u003c\/li\u003e\n\u003cli\u003eStrong year round seller ideal for Halloween, horror themed parties, film parties, and cosplay events\u003c\/li\u003e\n\u003cli\u003eAccessible price point makes it a popular choice for retailers targeting casual and first time costume buyers\u003c\/li\u003e\n\u003cli\u003ePairs well with horror accessories, IT themed props, and clown costume add ons for upselling potential\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAdd this licensed Pennywise Set to your horror costume range and make sure your shelves are ready for peak season demand. Browse the full IT collection to build out a complete horror display.\u003c\/p\u003e","brand":"Rubies","offers":[{"title":"Standard","offer_id":45187341746364,"sku":"700021STD000","price":21.49,"currency_code":"EUR","in_stock":true},{"title":"X Large","offer_id":45187341779132,"sku":"700021XL000","price":21.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/700021-1_38a3f6e9-fcb5-4f1d-a047-4dbf39fc97c7.jpg?v=1782486422"},{"product_id":"820859ma","title":"Pennywise Deluxe","description":"\u003cp\u003eThe Pennywise Deluxe costume is an officially licensed IT Chapter 1 (2017) fancy dress set that brings one of horror's most iconic characters to life. The set includes a detailed ruffled top with red pom pom accents and a three quarter mask featuring Pennywise's unmistakable look, giving your customers a high impact, ready to wear outfit that stands out on the shop floor and online.\u003c\/p\u003e\n\n\u003cp\u003eThis is a strong performer for Halloween costume ranges and works equally well for cosplay events, Comic Con, film themed parties, and horror nights. The recognisable character and deluxe presentation make it a great option for retailers looking to stock licensed costumes that appeal to fans of the IT franchise and horror genre enthusiasts alike.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eOfficially licensed IT Chapter 1 (2017) Pennywise deluxe costume\u003c\/li\u003e\n\u003cli\u003eIncludes ruffled top with red pom pom detailing and three quarter character mask\u003c\/li\u003e\n\u003cli\u003eStrong seller for Halloween, cosplay events, Comic Con, and film themed parties\u003c\/li\u003e\n\u003cli\u003eLicensed horror character costume with broad consumer recognition and demand\u003c\/li\u003e\n\u003cli\u003ePairs well with other horror and clown accessories to boost average order value\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStock this alongside complementary horror costumes and accessories to maximise seasonal sales and keep your Halloween range looking its best.\u003c\/p\u003e","brand":"Rubies","offers":[{"title":"XS","offer_id":45187361996988,"sku":"820859XS000","price":34.32,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":45187362029756,"sku":"820859S000","price":34.32,"currency_code":"EUR","in_stock":true},{"title":"STD","offer_id":45187362062524,"sku":"820859STD000","price":34.32,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":45187362095292,"sku":"820859XL000","price":34.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/820859-1_5dc368e5-4db6-4cb3-8589-baae58c02a44.jpg?v=1782484487"},{"product_id":"kr15348","title":"Pennywise Plush Phunny","description":"\u003cp\u003eThe Pennywise Plush Phunny is an officially licensed IT Chapter 1 collectible that brings the iconic dancing clown to life in a cute yet creepy soft plush format. Featuring embroidered facial details, signature orange hair, and a paper boat accessory, this well-crafted plush toy appeals to horror fans, collectors, and gift seekers alike. Suitable for adults and children, it sits perfectly at the crossover point between novelty gift and horror merchandise.\u003c\/p\u003e\n\n\u003cp\u003eThis is a strong seller for Halloween, Comic Con, cosplay events, and themed film parties, with broad gifting appeal throughout the year. Its recognisable character design makes it a natural impulse buy at point of sale and a reliable addition to any horror or licensed character range. Stock it alongside IT themed costumes and accessories to increase basket spend.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eOfficially licensed IT Chapter 1 Pennywise plush toy for guaranteed authenticity\u003c\/li\u003e\n\u003cli\u003eEmbroidered detailing and paper boat accessory for standout shelf presence\u003c\/li\u003e\n\u003cli\u003eAppeals to horror collectors, gift buyers, and fans of licensed character merchandise\u003c\/li\u003e\n\u003cli\u003eIdeal for Halloween, Comic Con, film parties, and year round gifting\u003c\/li\u003e\n\u003cli\u003eSuitable for adults and children, broadening your target customer base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAdd the Pennywise Plush Phunny to your licensed horror range and explore the full IT collection to maximise sales across costumes, accessories, and collectibles.\u003c\/p\u003e","brand":"Kid Robot","offers":[{"title":"Default Title","offer_id":45187496476860,"sku":"KR15348","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3539\/3980\/files\/KR15348-1.jpg?v=1782483170"}],"url":"https:\/\/rubiesnl.com\/collections\/brand-it-chapter-1-2017.oembed","provider":"NL Rubies Masquerade (B2B)","version":"1.0","type":"link"}